HELLO, I'M SHU JUAN.
My boring Linkedin profile would tell you that, "I am a highly motivated marketer with experience growing market share and penetrating new markets for a listed company. I possess strong through-the-line marketing expertise and excel at both individual and collaborative efforts..."
Yada yada.
Working in my first job for 12 straight years is crazy AF. I started out as a young, clueless fresh graduate with a marketing executive role (cutting and trimming round shaped coupons by hand during my first week at work).
I went through a memorable IPO listing in year 2009, created new brands, and oversaw promotional campaigns with international and local celebrities. Gradually (time flies), I rose to ranks as the Head of Marketing where I handled the full spectrum of marketing with a team of 6 across 7 main brands under the Group.
During my tenure, I am glad to oversee the entire rebranding campaign for the 40 year-old beauty and wellness anchor brand, Mary Chia. Together with my team, we have done creative projects to enliven the overall image. Think:
A shift to content marketing with videos focusing on the people behind the brand and our customers
Cake infused with actual collagen supplement (a collaboration with Ministry of Desserts by WongLee)
Stop motion video content for travelling in style
It was a valuable experience marketing beauty & wellness services over 12 years where I have gained important professional and personal skills.
Year 2020 has been a year of change, new experiences and continuous learning. Taking a huge leap of faith in such unsettling times is uncomfortable, no doubt. I am really glad to have the support and faith from clients, family and peers on my works and upskilling efforts.
I have been working on content creation to better structure and narrate stories in a visual format. I have recently graduated from the NAS Academy with a Certificate of Achievement in video creation and storytelling. In September 2020, I was selected as one of the Top 4 videos produced post graduation for the National Youth Council Singapore X NAS Academy Showcase.
In December 2019, I achieved a Higher Distinction in Content Marketing & Creation (Storytelling) course at the CMA Academy (MAD School).
In 2021, I ventured into a new realm of Experience Design (UX/UI) and the journey has been amazing.
As an INFP-T, I thrive best in an artistic work environment which emphasises on creativity, aesthetics and originality.
"Stay curious" is my personal mantra to never stop learning. And I will keep on keeping on :)
Drop me a buzz to chat away!
